Elaine Chernov, Art Direction + Design

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	<title>Elaine Chernov, Art Direction + Design</title>
	<link>http://elainechernov.com</link>
	<description>Elaine Chernov, Art Direction + Design</description>
	<pubDate>Wed, 29 Feb 2012 06:31:56 +0000</pubDate>
	<generator>http://elainechernov.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Birch Wedding</title>
				
		<link>http://elainechernov.com/Birch-Wedding</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Birch-Wedding</comments>

		<pubDate>Wed, 29 Feb 2012 06:31:56 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[print, invitations, the little guys]]></category>

		<guid isPermaLink="false">98984</guid>

		<description>Custom wedding invites for a couple getting married in Lake Tahoe. The birchwood panels were tied to the location of the wedding as well as the birthplace of the bride. Her wedding tied Russian elements, of which birch is native to, along with other rustic elements. The vison was to mix nature with classic elegance.

&#60;img src="http://payload.cargocollective.com/1/0/5796/98984/everything_web.jpg" width="670" height="703" width_o="1000" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/98984/everything_web_o.jpg" data-mid="424429"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/98984/birch_web.jpg" width="670" height="703" width_o="1000" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/98984/birch_web_o.jpg" data-mid="424430"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Ashland Leather</title>
				
		<link>http://elainechernov.com/Ashland-Leather</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Ashland-Leather</comments>

		<pubDate>Wed, 29 Feb 2012 05:57:36 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[identity, branding, package design, tag design, little guys]]></category>

		<guid isPermaLink="false">2905283</guid>

		<description>Ashland is a craft-leather goods company that uses genuine Horween Leather from Chicago, IL.

&#60;img src="http://payload30.cargocollective.com/1/0/5796/2905283/P1010970.JPG" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload30.cargocollective.com/1/0/5796/2905283/P1010970_o.JPG" data-mid="14778321"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/5796/2905283/P1010973.JPG" width="670" height="541" width_o="2048" height_o="1656" src_o="http://payload30.cargocollective.com/1/0/5796/2905283/P1010973_o.JPG" data-mid="14778335"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/5796/2905283/P1010960.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload30.cargocollective.com/1/0/5796/2905283/P1010960_o.JPG" data-mid="14778417"  border="0" align="left"/&#62;&#60;img src="http://payload30.cargocollective.com/1/0/5796/2905283/P1010987.JPG" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload30.cargocollective.com/1/0/5796/2905283/P1010987_o.JPG" data-mid="14778466"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Naturally Wonderful</title>
				
		<link>http://elainechernov.com/Naturally-Wonderful</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Naturally-Wonderful</comments>

		<pubDate>Mon, 01 Aug 2011 04:23:20 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[print, invitation, identity, little-guys]]></category>

		<guid isPermaLink="false">1803742</guid>

		<description>"Naturally Wonderful" was the theme for my Mike Williams, Jr's wedding, who was my Creative Director at the time. He honored me by picking me to do all the print material for his special day, and I enjoyed watching him get creative directed by his new wifey, Phoebe.

First, I hand drew the theme to get settled on a "look".


&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/0_notused_1.jpg" width="670" height="401" width_o="2048" height_o="1226" src_o="http://payload.cargocollective.com/1/0/5796/1803742/0_notused_1_o.jpg" data-mid="8900140"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/0_notused2.jpg" width="670" height="428" width_o="2048" height_o="1309" src_o="http://payload.cargocollective.com/1/0/5796/1803742/0_notused2_o.jpg" data-mid="8900147"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/0_notused3.jpg" width="670" height="369" width_o="2048" height_o="1128" src_o="http://payload.cargocollective.com/1/0/5796/1803742/0_notused3_o.jpg" data-mid="8900161"  border="0" align="left"/&#62;

We finally settled on this final look:

&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/1_NaturallyWonderful.jpg" width="670" height="670" width_o="1500" height_o="1500" src_o="http://payload.cargocollective.com/1/0/5796/1803742/1_NaturallyWonderful_o.jpg" data-mid="8900185"  border="0" align="left"/&#62;

Then, the save-the-dates were designed based on photography taken on trips by the couple.

&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/2_SaveThe Dates.jpg" width="670" height="731" width_o="2048" height_o="2236" src_o="http://payload.cargocollective.com/1/0/5796/1803742/2_SaveThe Dates_o.jpg" data-mid="8900259"  border="0" align="left"/&#62;

Then finally, I designed the invites, program, menu, gift tags, thank you cards, and other goodies.

&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/3_Invites_web.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/1803742/3_Invites_web_o.jpg" data-mid="8900296"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/4_Invites_web.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/1803742/4_Invites_web_o.jpg" data-mid="8900300"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/5_wholeset_web.jpg" width="670" height="404" width_o="2048" height_o="1235" src_o="http://payload.cargocollective.com/1/0/5796/1803742/5_wholeset_web_o.jpg" data-mid="8900340"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/6_gifts1.jpg" width="670" height="1005" width_o="2048" height_o="3072" src_o="http://payload.cargocollective.com/1/0/5796/1803742/6_gifts1_o.jpg" data-mid="8900358"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/7_Menu_web.jpg" width="670" height="757" width_o="800" height_o="905" src_o="http://payload.cargocollective.com/1/0/5796/1803742/7_Menu_web_o.jpg" data-mid="8900361"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/8_Program.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1803742/8_Program_o.jpg" data-mid="8900368"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/9_BarMenu.jpg" width="670" height="697" width_o="2048" height_o="2131" src_o="http://payload.cargocollective.com/1/0/5796/1803742/9_BarMenu_o.jpg" data-mid="8900394"  border="0" align="left"/&#62;

Photography: Tracy Graham

My favorite part was, of course, the big day:

&#60;img src="http://payload.cargocollective.com/1/0/5796/1803742/10_thecouple.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1803742/10_thecouple_o.jpg" data-mid="8911360"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/1803742/prt_1330489838.jpg" />

	</item>
		
		
	<item>
		<title>Po Campo</title>
				
		<link>http://elainechernov.com/Po-Campo</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Po-Campo</comments>

		<pubDate>Wed, 20 Jul 2011 20:58:59 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[art direction, print, packaing, little guys]]></category>

		<guid isPermaLink="false">1756758</guid>

		<description>Po Campo is a product line developed by two female industrial designers to give female cyclists attractive and functional bag options. 

2012 Catalog


&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020067.JPG" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020067_o.JPG" data-mid="14776267"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020080.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020080_o.JPG" data-mid="14776280"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020081.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020081_o.JPG" data-mid="14776286"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020086.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020086_o.JPG" data-mid="14776291"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020095.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020095_o.JPG" data-mid="14776299"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020098.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020098_o.JPG" data-mid="14776306"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020105.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020105_o.JPG" data-mid="14776325"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020110.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020110_o.JPG" data-mid="14776334"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020113.JPG" width="670" height="468" width_o="2048" height_o="1431" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020113_o.JPG" data-mid="14776338"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020073.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020073_o.JPG" data-mid="14776275"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/P1020071.JPG" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/0/5796/1756758/P1020071_o.JPG" data-mid="14776657"  border="0" align="left"/&#62;
Photographer: Randy Michael Korwin

2011 Catalog &#38; Tags

On a tight budget and timeline, I decided to hire Jana Kinsman to illustrate some girls to give the brand more of a lifestyle edge. While making sure that the Chicago heritage shined on every page, the brand was moved away from a purely cyclist target audience so that the line could be sold in boutiques outside of bike shops.


&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_cover.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_cover_o.jpg" data-mid="8642693"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_3_o.jpg" data-mid="8642808"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_4.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_4_o.jpg" data-mid="8642823"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_2_o.jpg" data-mid="8642850"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/Catalog_1_o.jpg" data-mid="8642781"  border="0" align="left"/&#62;

Tags for the 2011 line of Po Campo products were developed following the catalog design. They were made in two parts, describing the bag and the company, and on the second tag, the bag’s multi-functionality.

&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/ThreeTags.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/ThreeTags_o.jpg" data-mid="8642873"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/OnBag.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/OnBag_o.jpg" data-mid="8642914"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/OnBag_back.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/OnBag_back_o.jpg" data-mid="8642923"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/1756758/OnThreeBags.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/0/5796/1756758/OnThreeBags_o.jpg" data-mid="8642932"  border="0" align="left"/&#62;

Photography: Tracy Graham</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/1756758/prt_1330495649.JPG" />

	</item>
		
		
	<item>
		<title>Coors Light - Ice Cube</title>
				
		<link>http://elainechernov.com/Coors-Light-Ice-Cube</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Coors-Light-Ice-Cube</comments>

		<pubDate>Thu, 09 Jun 2011 17:47:26 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[art direction, suits]]></category>

		<guid isPermaLink="false">1568879</guid>

		<description>Who's the coldest?

Art Director: Elaine Chernov
Copywriter: China McGee, Nate De Leon
Creative Director: Mike Williams, Jr.
Director: Dave Meyers

Below are two pre-roll YouTube teasers that ran before  the kitty videos you were going to watch late at night:






"Cold Challenge" - Extended Version

Untitled from Elaine Chernov on Vimeo.

"Cold Talk" - Alternate Ending

Untitled from Elaine Chernov on Vimeo.

Here's a little behind-the-scenes action. That's totally my jacket and scarf on the left at 0:41. No big deal.




And finally, I was so busy hustlin' during the shoot, that this is the only picture I have of me and Ice Cube:

&#60;img src="http://payload.cargocollective.com/1/0/5796/1568879/Elaineicecube.jpg" width="670" height="540" width_o="1134" height_o="914" src_o="http://payload.cargocollective.com/1/0/5796/1568879/Elaineicecube_o.jpg" data-mid="7680335"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/1568879/prt_1307639903.png" />

	</item>
		
		
	<item>
		<title>Alberto Culver - VO5</title>
				
		<link>http://elainechernov.com/Alberto-Culver-VO5</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Alberto-Culver-VO5</comments>

		<pubDate>Wed, 08 Dec 2010 22:36:33 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[art direction, suits]]></category>

		<guid isPermaLink="false">843313</guid>

		<description>Photography: Brian Kuhlmann   Wed Design: medium agency
For the mom who is on-the-go and cost-conscious, but still wants to indulge herself a little bit everyday, VO5 offers an inexpensive and fun way to treat her. The focus was the target that was brought to life by this photo shoot with Brian Kuhlmann.


&#60;img src="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.24.06 AM.png" width="670" height="599" width_o="1173" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.24.06 AM_o.png" data-mid="4019729"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.59 AM.png" width="670" height="599" width_o="1173" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.59 AM_o.png" data-mid="4019743"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.22.58 AM.png" width="670" height="541" width_o="1180" height_o="954" src_o="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.22.58 AM_o.png" data-mid="4019758"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.07 AM.png" width="670" height="599" width_o="1173" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.07 AM_o.png" data-mid="4019771"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.10 AM.png" width="670" height="599" width_o="1173" height_o="1050" src_o="http://payload.cargocollective.com/1/0/5796/843313/Screen shot 2010-11-19 at 9.23.10 AM_o.png" data-mid="4019783"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/843313/prt_1291847442.png" />

	</item>
		
		
	<item>
		<title>Illustration Work</title>
				
		<link>http://elainechernov.com/Illustration-Work</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Illustration-Work</comments>

		<pubDate>Sun, 14 Nov 2010 02:59:43 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[illustration, packaging, apparel, typography]]></category>

		<guid isPermaLink="false">99048</guid>

		<description>A poster for a non-profit organization in Hollywood that teaches homeless children and teenagers through art and expression. 

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/HollywoodArtsPosterv1.jpg" width="670" height="865" width_o="1675" height_o="2164" src_o="http://payload.cargocollective.com/1/0/5796/99048/HollywoodArtsPosterv1_o.jpg" data-mid="14779540"  border="0" align="left"/&#62;

A tour poster that plays with the band’s single and album title “Mushaboom” which is influenced by dixieland and circus music. Hand-drawn illustration with acrylic paint.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Feist_web.jpg" width="670" height="289" width_o="2048" height_o="885" src_o="http://payload.cargocollective.com/1/0/5796/99048/Feist_web_o.jpg" data-mid="14779480"  border="0" align="left"/&#62;

Illustration and t-shirt designs that we done to promote Autism awareness.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Autism_front.jpg" width="670" height="935" width_o="1177" height_o="1644" src_o="http://payload.cargocollective.com/1/0/5796/99048/Autism_front_o.jpg" data-mid="3696753"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Autismshirts.jpg" width="670" height="796" width_o="1191" height_o="1415" src_o="http://payload.cargocollective.com/1/0/5796/99048/Autismshirts_o.jpg" data-mid="3696705"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Autism_back.jpg" width="670" height="520" width_o="1497" height_o="1164" src_o="http://payload.cargocollective.com/1/0/5796/99048/Autism_back_o.jpg" data-mid="3696678"  border="0" align="left"/&#62;

Illustrations for a Chicago Ad Federation event that featured Andy England, MillerCoors CMO.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/DUDE3.jpg" width="670" height="787" width_o="1000" height_o="1175" src_o="http://payload.cargocollective.com/1/0/5796/99048/DUDE3_o.jpg" data-mid="5873237"  border="0" align="left"/&#62;

Specialty cans for a Miller Genuine Draft music promotion. Patterns were drawn by hand and meant to attract and inspire music lovers in an urban setting.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Web1.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload.cargocollective.com/1/0/5796/99048/Web1_o.jpg" data-mid="4021665"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Web2.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload.cargocollective.com/1/0/5796/99048/Web2_o.jpg" data-mid="4021666"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Web3.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload.cargocollective.com/1/0/5796/99048/Web3_o.jpg" data-mid="4021667"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Web4.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload.cargocollective.com/1/0/5796/99048/Web4_o.jpg" data-mid="4021668"  border="0" align="left"/&#62;

Hand drawn type flyers for Potbelly Sandwhich Works.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer1.jpg" width="670" height="510" width_o="1575" height_o="1200" src_o="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer1_o.jpg" data-mid="3696759"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer2.jpg" width="670" height="510" width_o="1575" height_o="1200" src_o="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer2_o.jpg" data-mid="3696762"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer3.jpg" width="670" height="510" width_o="1575" height_o="1200" src_o="http://payload.cargocollective.com/1/0/5796/99048/PotbellyFlyer3_o.jpg" data-mid="3696764"  border="0" align="left"/&#62;

Special anniversary packaging that was sold at Whole Foods nationally for all-organic Stonyfield Yogurt. Hand-drawn county fair “blue ribbons” with a retro flare served as the inspiration for these 12-packs of yogurt.
Creative Director: Mitch Tennison

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/StonyfieldPackaging2_web.jpg" width="670" height="714" width_o="1976" height_o="2108" src_o="http://payload.cargocollective.com/1/0/5796/99048/StonyfieldPackaging2_web_o.jpg" data-mid="424839"  border="0" align="left"/&#62;

Illustration for an editorial about film festivals.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/spread 2.0 [Converted].jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/5796/99048/spread 2.0 [Converted]_o.jpg" data-mid="3696735"  border="0" align="left"/&#62;

Illustrations created from watercolor paints printed with a 4 color process on t-shirts, meant to be affirmation to be read in the mirror.

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Love.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/5796/99048/Love_o.jpg" data-mid="3696742"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Peace.jpg" width="670" height="485" width_o="2048" height_o="1485" src_o="http://payload.cargocollective.com/1/0/5796/99048/Peace_o.jpg" data-mid="3696747"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Unity.jpg" width="670" height="476" width_o="2048" height_o="1457" src_o="http://payload.cargocollective.com/1/0/5796/99048/Unity_o.jpg" data-mid="3696767"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Prosperity.jpg" width="670" height="475" width_o="2048" height_o="1453" src_o="http://payload.cargocollective.com/1/0/5796/99048/Prosperity_o.jpg" data-mid="3696768"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/tshirts.jpg" width="670" height="446" width_o="720" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/99048/tshirts_o.jpg" data-mid="3696769"  border="0" align="left"/&#62;

Hand drawings done for Sprite’s Step-Off national tournament apparel. The shirts amplify the sounds and emotions that are associated with stepping.
Creatie Director: Mike Williams  Copywriter: China McGee

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees_o.jpg" data-mid="3697247"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees3.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees3_o.jpg" data-mid="3697248"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees4.jpg" width="670" height="433" width_o="1224" height_o="792" src_o="http://payload.cargocollective.com/1/0/5796/99048/GRRRTees4_o.jpg" data-mid="3697250"  border="0" align="left"/&#62;

Packaged in paint cans, Bubba’s Frozen Custard is made to look like it was packaged that morning with the flavor written on there by Bubba himself. Reminiscent of the Custard shops in the South, hand drawn marker illustrations give the product a hand-crafted feeling. Photography: Ridwan Angkasa

&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/BubbasFrozenCustardPackaging_web.jpg" width="670" height="369" width_o="1000" height_o="551" src_o="http://payload.cargocollective.com/1/0/5796/99048/BubbasFrozenCustardPackaging_web_o.jpg" data-mid="14779607"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/99048/Bubbas_web1.jpg" width="670" height="468" width_o="800" height_o="559" src_o="http://payload.cargocollective.com/1/0/5796/99048/Bubbas_web1_o.jpg" data-mid="14779608"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/99048/prt_1289702471.jpg" />

	</item>
		
		
	<item>
		<title>Motions - Shine</title>
				
		<link>http://elainechernov.com/Motions-Shine</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Motions-Shine</comments>

		<pubDate>Tue, 19 Oct 2010 03:04:57 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[identity, experiential, environmental, suits]]></category>

		<guid isPermaLink="false">712533</guid>

		<description>
&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-51.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-51_o.jpg" data-mid="3350036"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-77.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-77_o.jpg" data-mid="3350022"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-68.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-68_o.jpg" data-mid="3350024"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-69.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-69_o.jpg" data-mid="3350026"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-67.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-67_o.jpg" data-mid="3350029"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-52.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-52_o.jpg" data-mid="3350034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 1173.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 1173_o.jpg" data-mid="3350038"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0216.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0216_o.jpg" data-mid="3350040"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0107.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0107_o.jpg" data-mid="3350043"  border="0" align="left"/&#62;

SHINE was a series of events thrown for the Alberto Culver Motions hair care brand, helping women shine across the country. Around big events throughout the year, women were invited to an exclusive lounge where they can get their hair and make up done, put on a new wardrobe and be photographed like a Motions model. There were world-class DJs, cocktails and celebrities to keep the ladies entertained.

We developed the look and feel of the events, from the postcards to the bogo light graphics. Below is some more of the collateral.


&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0233.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0233_o.jpg" data-mid="3350060"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0232.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0232_o.jpg" data-mid="3350061"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0970.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0970_o.jpg" data-mid="3350062"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0212.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0212_o.jpg" data-mid="3350066"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-194.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-194_o.jpg" data-mid="3350070"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0109.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0109_o.jpg" data-mid="3350082"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-70.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-70_o.jpg" data-mid="3350121"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-175.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-175_o.jpg" data-mid="3350127"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-44.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-44_o.jpg" data-mid="3350153"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0059.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0059_o.jpg" data-mid="3350165"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0234.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0234_o.jpg" data-mid="3350179"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-59.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-59_o.jpg" data-mid="3350142"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0031.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0031_o.jpg" data-mid="3350161"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0036.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0036_o.jpg" data-mid="3350163"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0047.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0047_o.jpg" data-mid="3350164"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0098.jpg" width="599" height="800" width_o="599" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0098_o.jpg" data-mid="3350170"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0281.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0281_o.jpg" data-mid="3350177"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0701.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0701_o.jpg" data-mid="3350186"  border="0" align="left"/&#62;

And here are some shots of all the fun that was had:

&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-218.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-218_o.jpg" data-mid="3350201"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-162.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-162_o.jpg" data-mid="3350213"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-191.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-191_o.jpg" data-mid="3350209"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-242.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-242_o.jpg" data-mid="3350204"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-157.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-157_o.jpg" data-mid="3350215"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-150.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-150_o.jpg" data-mid="3350218"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-118.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-118_o.jpg" data-mid="3350219"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-112.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-112_o.jpg" data-mid="3350221"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-94.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-94_o.jpg" data-mid="3350222"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-22.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-22_o.jpg" data-mid="3350225"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-84.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-84_o.jpg" data-mid="3350226"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-92.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/MotionsVIPLounge2010-92_o.jpg" data-mid="3350227"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 1184.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 1184_o.jpg" data-mid="3350228"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0969.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0969_o.jpg" data-mid="3350229"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0762.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0762_o.jpg" data-mid="3350231"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0303.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0303_o.jpg" data-mid="3350234"  border="0" align="left"/&#62;


&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0050.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0050_o.jpg" data-mid="3350236"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0305.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0305_o.jpg" data-mid="3350238"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0319.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0319_o.jpg" data-mid="3350240"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0324.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0324_o.jpg" data-mid="3350244"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0401.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0401_o.jpg" data-mid="3350247"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0402.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0402_o.jpg" data-mid="3350254"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0416.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0416_o.jpg" data-mid="3350258"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0482.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0482_o.jpg" data-mid="3350261"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0726.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0726_o.jpg" data-mid="3350265"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0748.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0748_o.jpg" data-mid="3350273"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0786.jpg" width="533" height="800" width_o="533" height_o="800" src_o="http://payload.cargocollective.com/1/0/5796/712533/CG-Essence 2010 0786_o.jpg" data-mid="3350279"  border="0" align="left"/&#62;

Copywriter: China McGee
Designer: Craig M. Clark
Creative Director: Mike Williams</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/712533/prt_1287449343.jpg" />

	</item>
		
		
	<item>
		<title>Eco Plumbing Co.</title>
				
		<link>http://elainechernov.com/Eco-Plumbing-Co</link>

		<comments>http://elainechernov.com/following/elainechernov.com/Eco-Plumbing-Co</comments>

		<pubDate>Tue, 12 Oct 2010 22:08:04 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[identity, branding, web design, little guys]]></category>

		<guid isPermaLink="false">697786</guid>

		<description>Eco Plumbing Co. was a complete renaming and rebranding for a small family-owned plumbing service in Los Angeles. Letting the name speak to the eco-friendly part of the company, the identity was a strong mark that connected to heritage, trust and dependability.

Identity

&#60;img src="http://payload.cargocollective.com/1/0/5796/697786/Stationary.jpg" width="670" height="526" width_o="2048" height_o="1609" src_o="http://payload.cargocollective.com/1/0/5796/697786/Stationary_o.jpg" data-mid="3276170"  border="0" align="left"/&#62;
Truck Wrap Design

&#60;img src="http://payload.cargocollective.com/1/0/5796/697786/VanSignage2_4.jpg" width="670" height="730" width_o="1000" height_o="1090" src_o="http://payload.cargocollective.com/1/0/5796/697786/VanSignage2_4_o.jpg" data-mid="14778823"  border="0" align="left"/&#62;

Website Design

&#60;img src="http://payload.cargocollective.com/1/0/5796/697786/Screen shot 2010-08-24 at 10.24.51 PM.png" width="670" height="616" width_o="1131" height_o="1041" src_o="http://payload.cargocollective.com/1/0/5796/697786/Screen shot 2010-08-24 at 10.24.51 PM_o.png" data-mid="3276180"  border="0" align="left"/&#62;
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/697786/prt_1330495305.jpg" />

	</item>
		
		
	<item>
		<title>MGD 64 - Spring</title>
				
		<link>http://elainechernov.com/MGD-64-Spring</link>

		<comments>http://elainechernov.com/following/elainechernov.com/MGD-64-Spring</comments>

		<pubDate>Fri, 02 Oct 2009 18:45:01 +0000</pubDate>

		<dc:creator>Elaine Chernov, Art Direction + Design</dc:creator>
		
		<category><![CDATA[art direction, pop, editorial, suits]]></category>

		<guid isPermaLink="false">100720</guid>

		<description>OOH

&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/KeepTheTasteLoseTheCals3.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/5796/100720/KeepTheTasteLoseTheCals3_o.jpg" data-mid="431458"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/KeepTheTasteLoseTheCals5.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/5796/100720/KeepTheTasteLoseTheCals5_o.jpg" data-mid="431459"  border="0" align="left"/&#62;
“Lose the calories. Keep the taste” campaign was developed when MGD64 shifted its brand messaging to focus more on taste when the news of Budweider’s lighter beer spread. 
Copywriter: Kristin Palla   
Creative Director: Mike Williams

&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/Floormat.jpg" width="670" height="447" width_o="1500" height_o="1002" src_o="http://payload.cargocollective.com/1/0/5796/100720/Floormat_o.jpg" data-mid="431486"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/Bike_MockedUp.png" width="670" height="414" width_o="1275" height_o="789" src_o="http://payload.cargocollective.com/1/0/5796/100720/Bike_MockedUp_o.png" data-mid="431496"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/BaseWrap.jpg" width="670" height="389" width_o="1500" height_o="872" src_o="http://payload.cargocollective.com/1/0/5796/100720/BaseWrap_o.jpg" data-mid="431485"  border="0" align="left"/&#62;{image 9}
A promotional point-of-purchase program for the spring season developed for MGD64 which focused on shedding extra baggage consumers may have accured during the wintertime. Copywriter: China McGee   Creative Director: Mike Williams

&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag2_web.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag2_web_o.jpg" data-mid="431518"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag3_web.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag3_web_o.jpg" data-mid="431519"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag4_WEB.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag4_WEB_o.jpg" data-mid="431758"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag8_web.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag8_web_o.jpg" data-mid="431759"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag10_web.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/5796/100720/MGD64MiniMag10_web_o.jpg" data-mid="431760"  border="0" align="left"/&#62;
Creative Director: Mike Williams Copywriter: China McGee
In partnership with Shape and Men’s Fitness, MGD64 developed a promotional program. These mini magazines were given away near Miller point-of-purchase displays, promoting a healthy lifestyle and aligning the brand to the health conscious consumer.

&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MockUp-Open_web.jpg" width="670" height="245" width_o="800" height_o="293" src_o="http://payload.cargocollective.com/1/0/5796/100720/MockUp-Open_web_o.jpg" data-mid="432282"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/5796/100720/MockUp-Closed_web.jpg" width="670" height="244" width_o="800" height_o="292" src_o="http://payload.cargocollective.com/1/0/5796/100720/MockUp-Closed_web_o.jpg" data-mid="432283"  border="0" align="left"/&#62;
Similarly, a tri-fold was designed for a different promotion in the summertime, this time less focused on food and more on lifestyle.</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/5796/100720/prt__thumbnail.jpg" />

	</item>
		
	</channel>
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